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Education · Digital Transformation

Application completion up 29% with a mobile-first journey

An enrollment redesign with automated document verification and full status transparency for applicants.

29%

Increase in application completion

12 pts

First-year retention improvement

6 wks

To first analytics release

The challenge

Where the client started

A desktop-only, twelve-step application form lost more than half of prospective students before submission.

Our approach

What we did

  1. 01Journey analytics to locate drop-off points
  2. 02Mobile-first application redesign
  3. 03Automated document verification
  4. 04Applicant status portal and reminder automation
“We finally understand where applicants stall, and we can fix it in days rather than admissions cycles.”
Tomas Herrera — Director of Admissions, Brightpath EDU
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